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April 18, 2018 - 1 PM CDT // 11 AM PDT

Identify ROI and Business Case Costs

April 18, 2018 @ 1 PM CDT // 11 AM PDT
Cost: Free

New Technology. New Capabilities.

Learn how DataStax Graph Technology will increase customer loyalty, identify and resolve customer issues and provide strategic up-selling capabilities.  Utilizing DataStax will allow you to visualize the customer journey increasing customer satisfaction by providing meaningful interactions. Join us to learn how to maximize resources with Graph and finally get an all encompassing view of your customer.

Increase customer satisfaction and decrease support costs with faster response times. 
    

Copyright © 2017 Expero Inc. All rights reserved.

Identify ROI and Business Case Costs

April 18, 2018 @ 1 PM CDT // 11 AM PDT
Cost: Free

New Technology. New Capabilities.

Learn how DataStax Graph Technology will increase customer loyalty, identify and resolve customer issues and provide strategic up-selling capabilities.  Utilizing DataStax will allow you to visualize the customer journey increasing customer satisfaction by providing meaningful interactions. Join us to learn how to maximize resources with Graph and finally get an all encompassing view of your customer.

Increase customer satisfaction and decrease support costs with faster response times. 
    


Scott Heath
Executive Team, Expero

What You'll Learn


  • Demonstrations of Customer-360 applications
  • Technology Review: Discuss Enterprise and Graph platform stack.
  • The ROI of a positive customer journey with meaningful data-backed interactions
  • How customer journey visualization identifies and resolves customer issues, improves customer interaction time, increases customer loyalty and provides detailed views of customer history
  • How to use Graph technology to personalize the customer journey through behavior trends and provide recommendations based on customer purchasing patterns
  • Position strategic up-sells and cross-sells by correlating sales data to customer history and product categories 
  • Graph Principles: Clustering, Networks, Proximity and Progressive Disclosure -  the ability to drill in as information is presented and requiring interaction, allow large data viewing without overwhelming users with millions of data points 
  • The ability to score and create usable information from multiple sources. Construction of scorecards and risk calculations which indicate how users should prioritize their customer-facing time, and on which topics or products to dive deeper

Scott is responsible for Expero’s marketing and strategic business development efforts. On an average day, you’ll find him on the phone, at the whiteboard, or just gesticulating wildly in someone’s office. Scott is skilled at distilling the Expero team’s vast knowledge and experience into manageable, accessible and cohesive buckets.

Scott got his start in high tech as an engineer at NASA and quickly found his calling in sales and marketing. He has worked in the deep end of SaaS, enterprise software sales and large expert services consulting. Having held several senior-level positions with custom software products, Scott turned to consulting to broaden the scope of the technologies he evangelizes.

Outside of work, Scott spends a lot of time at Austin’s new NLand Surf Park honing his pop-up. He also holds a patent for a multi-rotor helicopter.

Customer 360: Using Graph Technology to Understand Your Customers

What You'll Learn

  • The ROI of a positive customer journey with meaningful data-backed interactions
  • How customer journey visualization identifies and resolves customer issues, improves customer interaction time, increases customer loyalty and provides detailed views of customer history
  • How to use Graph technology to personalize the customer journey through behavior trends and provide recommendations based on customer purchasing patterns
  • Position strategic up-sells and cross-sells by correlating sales data to customer history and product categories 
  • Graph Principles: Clustering, Networks, Proximity and Progressive Disclosure -  the ability to drill in as information is presented and requiring interaction, allow large data viewing without overwhelming users with millions of data points 
  • The ability to score and create usable information from multiple sources. Construction of scorecards and risk calculations which indicate how users should prioritize their customer-facing time, and on which topics or products to dive deeper.


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